When you're writing for the web, for "your audience", for SEO, you're not being honest.
Screw the clickbait, the polish, the listicle.
Tell me about life and living.
Messy, disorganised, humble.
With not an effing cup of coffee* in sight.
I swear, if I see another notebook, artfully placed next to a cup of coffee, with maybe a pen and a plant, so help me...
*and yes, I have been guilty of this as charged.